Keratin Hair Straightening

Women all over are in pursuit of ways to achieve straight, luscious, frizz-free hair! There’s a plethora of “miracle” conditioners and random serums or extracts that claim to work magic, and provide you with your dream hair.

At Beauty World, we have perfected the technique Keratin Hair Treatment, and are able to give patients the silky, smooth, frizz-free hair they desire! All in the comforts of our Forest Hills facility, under the experienced eye of our expert stylists!

How Does Keratin Treatment Work?
Keratin treatments work by filling in the porous areas of your hair, as overly-porous hair causes frixxy, tangled hair that is often impossible to style and prone to breakage! Your hair itself is made of Keratin, so essentially Keratin treatments are a restorative measure that replaces lost proteins in your hair. These proteins are often lost due to aging, use of certain chemical products, environmental factors, and poor hair care.

As Keratin repairs and rebuilds the damaged areas, you can expect your hair to appear shinier, less frizzy, and far easier to style. Keratin is used to straighten hair for this same reason. Keratin Treatments are often reffered to as, Hair Smoothing treatments.

Before you decide on getting a Keratin Treatment at Beauty World, make sure to schedule a consult with one of our expert stylists. Keratin Treatments may not be for everybody, it is highly dependent upon the color, tone, texture, and health of your hair. Some clients may have hair that is too brittle or damaged to receive the treatment at this time, we may recommend some other procedures instead.

Also, those patients who have blonde or other light-colored hair, will have difficulty using a standard Keratin Treatment as it will have an effect on the client’s hair color.

Patients are advised to not wash their hair or tie their hair up for at least 48 hours after the procedure. It is also recommended that you use a dry shampoo periodically for the first few days after. Another key item that will benefit your newly frizz-free hair is to avoid shampoos and conditioners containing sulfate. Sulfate-free formulas will help promote and prolong the smooth, straight, healthy hair.

If you’d like to smooth out your hair and are tired of the damaged, frizzy hair keeping you from the styles you want, contact us today!